NEW YORK, NY, JULY 22, 2009 -- Today is Farmers Insurance "Be a Hero For Babies Day" to benefit the March of Dimes, and a crowd of volunteers and staff ranging from babies as young as 3 months old descended on NBC's Today Show to promote this one-day fundraiser. The group, clad in purple and white, the signature colors of the March of Dimes, drew the attention of weather anchor Al Roker, who interviewed one of the volunteer "spokesmoms" about the March of Dimes mission to give all babies a healthy start in life. View the program by visiting http://today.msnbc.msn.com/
Throughout the country today, Farmers Insurance agents, district managers and employees are holding fundraisers such as carwashes, golf outings, pancake breakfasts, and pie-throwing contests, to raise $2 million in a single day. If you visit marchofdimes.com/farmers, Farmers Insurance will make a matching gift of $250,000 so that your gift doubles.
As the nation’s third-largest personal property and casualty insurance group, Farmers is committed to improving the communities where their customers, agents and employees live and work. Farmers’ commitment to the March of Dimes spans more than two decades and includes more than $25 million dedicated to research and education programs for infant health.
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org.
